"Sponsorship top brand internationalization brand.fifa coins trader "Brand strategy expert Li Guangdou told reporter, top events sponsor General has 3 big features, a is market internationalization, II is out have up high sponsored fee, three is most for fast pin products, that can repeat consumption, and and people life is closely related to of movement type products entered threshold while is high, but due to has exclusive, and top events of charm, sponsor of visibility and reputation degrees often will has is big of upgrade, so wants do internationalization brand, top events is best of show platform one. Such as Samsung Electronics Marketing textbooks have been written, whose fame comes from sponsored 1998 Seoul Olympics. Since then, the Samsung-sponsored games, Samsung products have become the global market leader in wireless communications equipment all the way Chinese companies as latecomers to want to enter flow from control of multinational brands top events, it is very difficult, but it's not doing nothing. Success stories is Yingli group and Dongfeng Peugeot. "China's Yingli" appear as a sponsor at the 2010 World Cup for the first time on the field, has aroused widespread concern about "adopters" experience, Yingli Green energy holding co Chairman and Chief Executive of Miao Liansheng gratified, he told reporters that "the football matches ' Yingli ' brands become a brand-name,www.mind-game.co.uk this strategy is step by step to achieve. "Taste the sweetness of Yingli has become the 2014 Brazil World Cup sponsors shared the view that" deserved "the Dongfeng Peugeot Citroen. Dongfeng Peugeot along with Roland Garros stadium of the same name Roland. Galos Edition models unveiled at the prestigious international Grand Slam. Company Asia-Pacific public relations director Hua Xiaoyan said the young, sports, top, passion, elegance of French characteristics, in line with the Peugeot brand attributes, and tennis matches the audience with Peugeot's consumer groups in addition to sponsor events, sponsored by the famous sports teams or athletes, is also showing the brand reputation of one of the platforms.
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